Love them or not we all need lists. Back in 2005 Santa took on a bunch of helpers to get a handle on that “naughty” and “nice” list, with “Elf on a Shelf”. Twelve years later this tradition that has parents placing a stuffed elf all over the house each day in December, so that the elf may watch over the kids, and report back to the North Pole. The tradition was birthed by the mother-daughter duo Carol Aebersold and Chanda Bell, their idea for an illustrated children’s book about elves from Santa’s workshop who act as scouts and report back on children’s behavior. The pair launched the Elf on the Shelf book which quickly became a #1 best seller, a movie and a marketing phenomenon! Read more about how it all came to be, and why it has remained so popular.